Visual Studio 2012 Publish Web Site (Web Deploy Package) with site creation

I have a web project in Visual Studio 2012 and I am able to create a web deployment package. However I am having difficulties using msdeploy with this package to create a new web site on my server.

My server looks like this:

• dev-srv01
  • Application Pools
    • Default Web Site
  • Sites
    • Default Web Site
      • iisstart.htm

I would like to create a deployment package that would create a site on the server like this:

• dev-srv01
  • Application Pools
    • Default Web Site
    • My New Web Site
  • Sites
    • Default Web Site
      • iisstart.htm
    • My New Web Site
      • default.htm

I have read that I could possible use msdeploy with the types appHostConfig and iisApp but I have been unable to piece all this together and create a successfully working script. Is what I am attempting to do even possible?