HTML tags in sql table

Hello,

I'm building a website with webmatrix. Everything is going fine but I'd a little issue.

I'd a data table with a text cell. The text is formatting with html tags like this : <p>Hello world<br />How are you today</p>

When I call the cell in a webpage this what I get :

&lt;p&gt;Hello World&lt;br /&gt;How are you&lt;/p&gt;

How can I tell webmatrix to do not change the tags ???

Thx